Snacks Market Size, Share, Trends & Growth | 2034
Snacks Market Outlook
According to the report by Expert Market Research (EMR), the global snacks market size attained a value of USD 645.77 billion in 2024. Driven by the increasing demand for on-the-go food options, the growing inclination towards healthier snack choices, and the expansion of innovative product offerings, the market is projected to further grow at a Compound Annual Growth Rate (CAGR) of 5.3% between 2025 and 2034, reaching a value of USD 1,027.86 billion by 2034.
Snacks, which encompass a wide variety of food products consumed between main meals or as a quick bite, have become an essential part of the modern-day diet. With the fast-paced lifestyle of consumers, snacks offer a convenient and easily accessible way to satisfy hunger and cravings. The evolution of consumer preferences, coupled with the increasing emphasis on health and wellness, has contributed to the dynamic growth of the global snacks market.
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Factors Driving Market Growth
Increased Demand for Convenience: The growing demand for convenience is one of the primary factors driving the global snacks market. As urbanization continues to rise globally, consumers are increasingly adopting hectic lifestyles, leaving less time for cooking and meal preparation. This has led to a shift in dietary habits, with more people opting for pre-packaged, ready-to-eat food products.
Snacks, being quick and easy to consume, are becoming the preferred choice for busy individuals. Whether at home, at work, or on the go, snacks provide a fast and convenient solution for hunger pangs. This trend is particularly prominent in developed markets, where disposable incomes and busy schedules make snacks a go-to option for many.
Rising Health Consciousness and Demand for Healthy Snacks: While traditional snacks like chips and candy have long dominated the market, there has been a significant shift towards healthier snack options. With growing concerns about obesity, diabetes, and other lifestyle diseases, consumers are becoming more conscious of the nutritional content of their food.
As a result, there is a rising demand for snacks that offer health benefits, such as lower fat, reduced sugar, and high protein content. In particular, products such as baked chips, fruit bars, vegetable-based snacks, and protein-rich snack bars are gaining popularity. Consumers are increasingly looking for snacks that provide energy and nourishment while offering a better nutritional profile compared to conventional junk food.
In addition to healthier ingredients, plant-based snacks are also gaining traction, as more consumers adopt vegan or flexitarian diets. Products such as dairy-free yogurt, gluten-free chips, and plant-based protein snacks are becoming mainstream, further propelling the market growth.
Variety and Innovation in Snack Offerings: The global snacks market is undergoing a transformation with the introduction of innovative and diverse snack offerings. Manufacturers are continuously expanding their portfolios to cater to the evolving tastes and preferences of consumers. This innovation is being driven by advancements in food technology, ingredient sourcing, and packaging.
Consumers are increasingly seeking out novel and unique snack options, which has led to the rise of exotic flavors, ethnic-inspired snacks, and functional snacks. For example, snacks infused with superfoods like quinoa, chia seeds, and turmeric are gaining popularity due to their perceived health benefits. Moreover, snacks that offer added convenience, such as single-serve packages or resealable bags, are also becoming more prevalent.
The demand for premium, artisanal, and organic snacks is also on the rise, as consumers are willing to pay a premium for high-quality, natural ingredients. This trend has resulted in the growth of small and local snack brands, which are competing with established industry players by offering niche products that appeal to health-conscious consumers.
Expansion of Online Retail and Direct-to-Consumer Channels: The rise of e-commerce and direct-to-consumer (DTC) sales channels has significantly impacted the global snacks market. Consumers are increasingly shopping for snacks online, enjoying the convenience of home delivery and access to a wider variety of products. Online platforms also enable consumers to explore new and niche brands, which may not be available in traditional brick-and-mortar stores.
The convenience of online shopping, combined with subscription services and the growing trend of personalized snack boxes, has contributed to the acceleration of e-commerce in the snack industry. Online retailers are using data analytics to personalize offerings and recommend snacks based on individual preferences, which further enhances the consumer shopping experience.
Additionally, many traditional snack manufacturers are expanding their digital presence to cater to the increasing demand for online shopping. Social media platforms and influencer marketing have also become key tools for promoting new snack products, reaching younger, tech-savvy consumers.
Growth of the Middle-Class Population in Emerging Markets: Another important factor driving the growth of the snacks market is the expanding middle class in emerging markets, particularly in regions such as Asia-Pacific, Latin America, and the Middle East. As disposable incomes rise and consumer purchasing power increases, people in these regions are increasingly turning to snacks as part of their everyday diet.
In countries like China and India, where snack consumption has traditionally been lower, the increasing demand for western-style packaged snacks is helping to fuel market expansion. The growing number of young consumers in these regions, who are more likely to embrace global snack trends, further contributes to the market's growth.
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Snacks Market Segmentation
The market can be divided based on type, distribution channel, region.
Market Breakup by Type
- Bakery Snacks
- Savoury Snacks
- Confectionery Snacks
- Frozen Snacks
- Fruit Snacks
- Others
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Online
- Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
- PepsiCo, Inc.
- General Mills, Inc.
- Kellanova
- Nestlé S.A.
- Unilever Plc
- Mondelez International, Inc.
- Mars, Incorporated
- Conagra Brands, Inc.
- Grupo Bimbo S.A.B. de C.V.
- Hunter Foods LLC
- Tyson Foods, Inc.
- Others
Challenges in the Market
Despite the significant growth potential, the global snacks market faces several challenges. One of the primary concerns is the rising awareness of health risks associated with excessive consumption of unhealthy snacks. The prevalence of obesity and related diseases such as heart disease and diabetes has prompted consumers to seek out snacks with cleaner labels and healthier ingredients.
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